Case Study: Virtual Career Fair

Virtual Career Days Sweden

Company: Framtidsverket
Industry: HR- & Employer Branding
Event Type: Virtual Career Fair
Event Size: +15 000 visitors
Number of exhibitors: +100
Numbers of events hosted in platform: 15
Product bought: Virtual Days Platform Subscription 365

The Challange

Framtidsverket previously organized physical fairs in two cities in Sweden. However, they struggled to reach candidates in the rest of Sweden. Additionally, exhibitors found it challenging to measure the results of the fairs, apart from visibility.

The Solution

Framtidsverket began hosting virtual fairs in 2021, and the initial event was a tremendous success, attracting 10,000 registered candidates. Recognizing the potential to reach a much larger audience through digital fairs, they transitioned to this format and completely stopped doing physical events. The digital platform not only enabled them to expand their reach but also provided the flexibility to remain accessible throughout the entire year, offering ongoing support to both exhibitors and candidates, as opposed to the limited interaction during an annual event.

Implementation

Framtidsverket was among the earliest adopters of the Virtual Days platform and has played a key role in its ongoing development and enhancement. Like most of our clients, we tailored the platform to suit Framtidsverket’ s needs, crafting a unique exterior for their fairs according to their specifications. Over the years, Framtidsverket has consistently updated their virtual space to align with the latest trends and designs. They have incorporated features such as presenters and video avatars, along with customizable branding that they can refresh at their convenience. The matching technology is used to match candidates with hiring exhibitors, creating a more tailored experience for the candidates. Recruiters can view the candidates resumes and directly see which candidates are interesting and can contact them via chat, video, or request an interview. The option to pre-book interviews with candidates is also used, as well as live sessions.

Results and Benefits

Utilizing the platform, Framtidsverket generates revenue by offering exhibitor booths and branding opportunities to their clients. This way, Framtidsverket can create engaging events for their customers that yield measurable results, including leads and recruitments, all without the need for physical events.

The digital solutions ensure reaching a broader audience across the entire country, and even beyond. This not only leads to cost savings and increased revenue but also contributes to reducing carbon emissions.

Testimonials

"Virtual Career Days offer an accessible and flexible way for Microsoft to engage with a wider audience, including talent who may not have the opportunity to attend physical events. By reducing the barriers to communication and networking, Virtual Career Days opens up new avenues for candidates. to know us and what we offer. In addition, the digital format meant efficiency in our processors, where we can talk to more candidates in less time, which saves both time and resources for us."We love using the Virtual Days event platform. It allows us to offer our clients a more accessible channel for recruitment and employer branding in a cost-effective and environmentally friendly manner. We tried many platforms before choosing Virtual Days, and it was undoubtedly the best, allowing us to make profitable events using cutting edge technology."

Daniel Keyvanpour

Customer Success Manager Microsoft

"Virtual Career Days is a great career fair! It provides a good opportunity to network with jobseekers and students, as well as the opportunity to quickly provide information by sending links in the chat function. Great design and a great alternative to a physical fair!"

Daniel Gleimar

The Exploitation Office of the City of Stockholm

- "We love using the Virtual Days event platform for our student career fairs. It allows us to offer our clients a more accessible channel for recruitment and employer branding in a cost-effective and environmentally friendly manner. We tried many platforms before choosing Virtual Days, and it was undoubtedly the best, allowing us to make profitable events using cutting edge technology."

Benjamin Shams

Project Manager, Virtual Career Days

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Case Study – Virtual Career Days