Case Study: Virtual Employer Branding Event
Tetra Pak partnered with Virtual Days to design a fully digital, branded career event showcasing innovation, sustainability and global opportunities. By combining inspiring speaker sessions, candidate engagement and targeted outreach, STEP INSIDE Tetra Pak successfully connected with more than 1,500 future talents from 63 countries — driving strong engagement and employer branding impact. Read the full case study & get inspired!
Step Inside: Tetra Pak
- Company: Tetra Pak
- Industry: Food Processing & Packaging
- Event Type: Virtual Career Event / Employer Branding Event
- Event Size: 1,583 registrations, 700 live attendees
- Global reach: Attendees from 63 countries
- Numbers of events hosted in platform: 1
- Product bought: Virtual Days Platform Subscription 365
- Website: www.tetrapak.com
The Challange
Tetra Pak wanted to strengthen its employer brand among students and young professionals and increase awareness of global career opportunities within the company. Although well-known as a product brand, many candidates lacked understanding of the scope of Tetra Pak’s innovation, sustainability initiatives and career paths—especially outside the engineering field.
A key challenge was to reach highly qualified talent across multiple disciplines (engineering, business, finance, sustainability, IT, etc.) and inspire them to see themselves as future employees at Tetra Pak. The company also wanted to highlight its Future Talent Programme and position itself as an attractive employer internationally, while promoting diversity and inclusion.
The Solution: A virtual employer branding event
Together with Virtual Days, Tetra Pak developed STEP INSIDE Tetra Pak, a tailored digital career event designed exclusively to showcase the company’s culture, innovation and entry-level opportunities.
The event combined:
- Inspirational keynote sessions from senior leaders and Future Talent alumni
- Interactive virtual booths focused on Recruitment, Technology and Future Talent Programme
- Live chats and informal meetings with Tetra Pak professionals
- Integrated employer branding, sustainability messaging and personal career stories
All marketing assets were produced by Virtual Days, ensuring brand alignment and a clear employer value proposition. Targeted outreach via email, social media and ambassador networks helped attract highly matched candidates.
Event Marketing & Outreach
To ensure strong visibility and attract highly relevant candidates, the event was supported by a targeted multi-channel marketing strategy designed and executed together with Virtual Days.
Virtual Days created all event marketing materials — including graphics and campaign assets — aligned with Tetra Pak’s employer branding guidelines. A precision-targeted email campaign was sent to 30,000 student profiles from the Virtual Days network.
In addition, Tetra Pak activated its own email marketing channels to extend the reach to students and recent graduates. The campaign was further supported by internal ambassadors who shared event materials within their networks, strengthening both credibility and visibility. Social media promotion — with a primary focus on LinkedIn — amplified the campaign and contributed to strong international participation.
Together, these efforts enabled Tetra Pak to rapidly drive engagement across 63 countries, showcasing the impact of combining branded digital events with strategic outreach.
Implementation of virtual event
The event experience was fully customised to reflect Tetra Pak’s brand identity.
Key elements of the implementation included:
- 3 speaker sessions featuring senior leadership and young talent, covering innovation, sustainability and career development.
- Personalised animated avatars and presenters throughout the virtual environment.
- Customised branding throughout the platform.
- Customised landing page designed to match Tetra Pak’s employer branding.
- A digital setup including chat, video, networking features and webinar capabilities
- Registrations were opened three weeks prior to the event, followed by countdown campaigns and reminders to maximise attendance.
Results and Benefits
The event delivered high engagement and reached a diverse global audience:
📌 1,500+ registrations from 63 countries
📌 Almost 700 attendees joined live, with an average participation time of over 1 hour
📌 1,123 webinar views and 3,195 chat messages exchanged
📌 Positive feedback from speakers, recruiters and attendees
📌 Strengthened perception of Tetra Pak as an innovative and purpose-driven employer
The case demonstrated how a digital career event can promote employer branding globally, accelerate early talent attraction and support long-term recruitment goals. By sharing authentic stories, highlighting purpose-led work and using smart digital formats, Tetra Pak successfully connected with a new generation of talent.
Testimonials
Webinar:
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