Case Study: Virtual Career Fair
Eco Cananda Career Fair
- Company: Eco Canada
- Industry: HR- & Employer Branding
- Event Type: Career Fair for the Environmental Industry
- Event Size: 3000 registrants
- Numbers of exhibitors: 14
- Product bought: Virtual Days Platform
- Website: https://eco.ca/virtual-career-fair/
The Challange
Eco Canada champions the full career journey of environmental professionals, from education and early career development to certification and ongoing professional growth. For their Virtual Career Fair, their primary goal was to create meaningful connections between employers and skilled environmental talent. They also aimed to support job seekers by providing access to resources, networking opportunities, and career development tools tailored to the environmental sector.
The Solution
Eco Canada wanted to host a national virtual career fair that would be accessible to participants across the entire country. However, previous vendors had struggled to provide the reliable support and responsiveness required to run a large-scale online event. After discovering Virtual Days through a search engine, the team evaluated several solutions based on cost efficiency, platform experience, and project management support. Virtual Days quickly stood out with its competitive pricing, professional onboarding process, and transparent collaboration. With the support of a dedicated project management team, Eco Canada was able to confidently deliver a seamless and engaging virtual career fair, connecting employers with environmental professionals nationwide.
Implementation
Eco Canada worked closely with the Virtual Days team over a four-month period to plan and build their Virtual Career Fair. Their small events team collaborated directly with Virtual Days project managers throughout the process.
According to Eco Canada, the support from Virtual Days was excellent. The team was described as responsive, knowledgeable, and proactive, helping troubleshoot challenges and optimize the platform to fit the event’s needs. The close collaboration made the team feel supported every step of the way, from planning to execution.
The platform itself met Eco Canada’s expectations by providing the flexibility and functionality needed to deliver a professional and engaging experience for both exhibitors and attendees.
Several features stood out as particularly valuable for the event:
Customizable exhibitor booths, allowing employers to showcase their organizations and opportunities
Interactive networking tables, enabling meaningful conversations between employers and job seekers
Integrated webinar functionality, which became a core component of the event program
Virtual reception areas, helping guide attendees and create a welcoming entry point
Pop-up notifications, used to highlight key sessions and announcements throughout the event
Career matching quiz, which provided participants with personalized job recommendations based on their skills and interests
Eco Canada relied especially on the booth and webinar features, as these were central to achieving their goal of connecting employers with environmental professionals. Compared to other platforms they had explored, Virtual Days stood out for its reliable support throughout the setup, design, and coordination of the event.
Results and Benefits
Using Virtual Days enabled Eco Canada to deliver a professional, accessible, and engaging Virtual Career Fair aligned with their national reach and organizational mission. The event successfully connected a wide range of employers with qualified environmental professionals while also providing job seekers with valuable resources, networking opportunities, and career development tools.
Hosting the event virtually significantly expanded the event’s accessibility across Canada. Without geographic limitations, the organization was able to reach participants from remote and underserved regions who might not have been able to attend a physical event. Compared to similar in-person events they had previously hosted, the virtual format resulted in broader participation and increased engagement.
Eco Canada reported notable improvements across several key metrics:
Attendance: The event saw a higher number of registrants and active participants compared to previous years and similar in-person events.
Engagement: Networking tables, webinars, and the career matching quiz all saw strong participation.
Webinar participation: The webinars attracted record-breaking attendance numbers, highlighting the relevance and value of the event’s content.
Beyond the immediate event results, the virtual format also strengthened Eco Canada’s strategic positioning. By offering a seamless and inclusive digital experience, the organization reinforces its reputation as a forward-thinking leader that prioritizes accessibility and innovation. The ability to host national-scale events efficiently helps strengthen its visibility, credibility, and impact across the environmental sector while continuing to support both employer partners and environmental professionals nationwide.
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